The Internet may be a faster may to produce and distribute. However, It also has it's disadvantages. Waiting for pages to load can be a big issue and people can become bored of waiting and close the window immediately. This would stop readers paying attention to online publications. There is a constant urge to move on to the next thing when you're online, so you are not guaranteed that articles will be read. Marlena Corcoran talks of people spending longer downloading an image than actually looking at it.
Interactivity has a huge importance for online publications. It means people can take part and be a part of the community online. This especially appeals to subcultures that deter from the mass culture.
Any body can now male their own home page celebrating whatever they like.
Search engines now make it easy for people to find anything they want online.
Print and online pages work together and influence one another. Magazine adverts cannot act directly as navigation devices but fragments of information and generally more condensed on the Web.
New forms of trading depend upon instantaneous transactions with the development of genetic manipulation.
Katie,
ReplyDeleteYou have highlighted very interesting points from this book. I would recommend the article "Can Art History Digest Net Art?" also by Julien Stallabrass, available at: http://143.50.30.21/static/publication09/np_stallabrass_09.pdf
Do you mind providing pages from where you made the highlighting? Thanks!