Five Ways the iPad Will Change Magazine Design
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| If the iPad ushers in a new golden age of information design, things like New York's Approval Matrix, designed by Luke Hayman in 2005, may become the new norm. |
The new iPad from Apple, presented in typical Steve Jobs fashion as game-changing, will, in fact, revolutionize the way we read magazines. Combining the rich visual content of a print publication, the ever-changing immediacy of a website, and the portability of an e-book reader, the iPad is something new.
Pentagram’s Luke Hayman, designer of, among others, Time, New York, and Travel + Leisure, was asked how this new format would change the world of magazines and came up with five ways off the top of his head.
A reversal of a decades-long trend
A reversal of a decades-long trend
“For as long as I’m been alive, publication formats have been getting smaller. First, oversized magazines like Life and Esquire either disappeared or switched to conventional formats to save money on paper and mailing. Then editorial content started moving online, shrinking to fit computer screens and then even smaller for PDAs and 140-character tweets. The iPad represents the first time this trend has been reversed. Instead of smaller, more low-res content, we have the chance to get bigger, brighter, sharper content. Designers used to making it smaller may have trouble learning to go the other way.”
The end of frequency
“Say goodbye to the idea of monthly magazines, or weeklies, or dailies. Print publications, already under siege by the Internet and 24-hour news cycle, will have to learn to adapt to a world of instantaneous updates. This is most obvious for news and business publications, but it’s just as true for fashion, entertainment and specialized titles.”
A reset on advertising
“The mean little conventions of online advertising—banner ads, pop ups, and so forth—aren’t popular with readers, with advertisers, and certainly not with designers. The iPad’s a new medium that will create a whole range of opportunities. Once people start exploiting what it can do, we may see the kind of creative renaissance that will deliver the next George Lois or Lee Clow. People will start subscribing to certain i-mags just for the ads alone.”
A new way of telling stories
“Editors have been telling us for years that people won’t read long stories online. Yet they will read 1,000-page novels on their Kindles. What will they be willing to read on their iPad? I predict the return of long-form journalism. At the same time, visual storytelling will take deeper, richer forms. Information design will be more important than ever. Something like New York’s Approval Matrix that we designed back in 2005 with Adam Moss is popular in print but will really come to life in this format. Some people might subscribe to it all by itself.”
A new role for print
“If digital magazines with rich, uncompromised, real-time content corner the market on delivering what you need to know right now, what’s the point of print? I think that the publications that end up enduring will be the ones that exploit what print alone can do. The best ones will be things that you want to save, not toss in the recycling bin. They’ll project a sense of craftsmanship and permanence. And each one should be an object that just feels terrific in your hand. If you’re spending most of your free-time holding an iPad, you just might welcome a change of pace.”
http://blog.kelseygroup.com/index.php/2010/02/18/ipads-impact-on-newspapers-too-little-too-late/
IPad’s Impact on Newspapers: Too Little, Too Late?
For now, I’m not counting on significant advertising or circulation revenues to develop for newspapers directly because of their investments in tablet devices, or mobile generally.
http://www.tuaw.com/2010/12/10/survey-finds-ipad-negatively-affecting-print-media/
Survey finds iPad negatively affecting print media
Bad news for members of the newspaper industry that expect to use digital media to save their print editions. A recent survey from the Reynolds Journalism Institute (RJI) shows that iPad owners are more likely to read news on their iPad than a printed newspaper. RJI surveyed over 1,600 iPad owners and asked them about their usage habits, especially as it concerns reading and news consumption.
Not unexpectedly, 84.4% of iPad owners primarily use their iPad to follow breaking news and current events. As a result, newspaper subscriptions, once the staple of the newspaper industry, are being cannibalized by the iPad. Slightly more than 30% of iPad owners do not subscribe to a newspaper, preferring to consume news on their tablet device. Of the 931 respondents that have a newspaper subscription and read an hour's worth of news each day on their iPad, more than half (58.1%) intend to cancel their newspaper subscriptions within six months. A growing 10.7% have already canceled their subscription and have switched to iPad-only reading.
While this trend may ultimately curtail print editions, it also creates a new distribution method for those newspapers willing to move out of their comfort zone. Several large newspapers, including the WSJ, The New York TImes, and the London-based City A.M., are making that transition and have released iPad apps. Those that have not embraced the iPad may be encouraged to adopt this medium when Apple rolls out support forsubscription-based pricing, a feature expected to debut in iOS 4.3.
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